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Month: June 2022

5 Questions to Consider When Choosing a Non-Dues Revenue Strategy and Provider 

By Marcie ODwyer / June 10, 2022

The Rise, Fall, and Resurgence of Non-Dues Revenue Membership dues fund membership organizations. However, these membership dues do not cover the operating expense of the association.  In a recent survey, association respondents reported membership dues comprised only 39% of total revenue (Growth Zone 2022). So, how do associations generate non-dues revenue?  Prior to 2020, many associations derived most…

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